Imagine a Confectionary Company Has Introduced a New Nutty Candy

question 209

Multiple Choice

Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era in U.S. business history) . Which statement would you most likely expect management to make if sales of this new candy bar were much lower than expected?

• A) "We'd better do some market testing to determine why people are dissatisfied."
• B) "Perhaps we should make candy bars with raisins."
• C) "Let's put more aggressive salespeople in the field."
• D) "Let's lower the price and change the name."
• E) "Don't worry about it; we're the largest candy manufacturer in the area. Sooner or later they'll get hungry enough that they'll come to us."

Learn the three-step strategy for requesting information and action efficiently.

Understand how to effectively open a routine message or claim with main ideas or clear statements of problems to grab attention.

Comprehend how to use positive messaging as an opportunity for resale or reinforcing business relationships.

Know how to properly close routine replies or positive messages, including specifying any follow-up actions.

---

Definitions:

Robert Baden-Powell

The British Army officer who founded the Boy Scouts movement in 1908 to support youth physical, mental, and spiritual development.

Moralists

Individuals or thinkers who focus on questions of morality and ethics, often promoting specific values and principles as foundational to good human conduct.

Physical Pleasure

Gratification stemming from tactile sensations or bodily activities, often associated with taste, touch, and other senses.

Rudyard Kipling

An English writer and poet known for his works of fiction and poetry set in the British Empire, including "The Jungle Book" and "If—".