Customer Experience Refers to

question 222

Multiple Choice

Customer experience refers to

• A) the practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time.
• B) the links an organization has to its customers for their mutual long-term benefits.
• C) the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• D) the internal response that customers have to all aspects of an organization and its offerings.
• E) the activities in which a firm participates to create a positive buying experience for customers.

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Definitions:

Anytown

A hypothetical or generic place used as a stand-in name for any town or city in discussions or examples.

Pollution Abatement

involves measures and strategies implemented to reduce or eliminate pollution from various sources to protect the environment.

Society's Perspective

An approach or viewpoint considering the interests and well-being of society as a whole rather than focusing on individual or narrow interests.

Marginal Benefit

The enhanced pleasure or utility that comes from consuming an extra unit of a product or service.