Innovators at 3M Developed Scotchbrite Greener Clean Scrub Sponges Made

question 51

Multiple Choice

Innovators at 3M developed Scotchbrite Greener Clean scrub sponges made from agave leaves. Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible, making this an example of

• A) the societal marketing concept.
• B) the marketing concept.
• C) consumerism.
• D) target markets.
• E) capitalism.

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Definitions:

Puffing

The act of making exaggerated or vague claims about a product or service, which are subjective and not legally binding.

Generalities

Statements or notions that are vague and lack specific detail, applied broadly rather than specifically.

Exaggerations

Statements or claims that stretch the truth or overemphasize facts, often used for emphasis or effect.

Ad Substantiation

The requirement that advertisers have evidence to back up their claims, ensuring that advertisements are truthful and not misleading.