The Value to Consumers That Comes from Having the Offering

question 66

Multiple Choice

The value to consumers that comes from having the offering available where consumers need it constitutes __________ utility.

• A) time
• B) place
• C) possession
• D) market
• E) form

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Definitions:

Archetypes

Universal, inborn models of people, behaviors, or personalities that play a role in influencing human behavior, as identified by Carl Jung.

Self-efficacy

A person's belief in their ability to succeed in specific situations or accomplish a task.

Observational Learning

A learning process through watching the actions of others and the consequences that result from those actions.

Sensation Seeking

The personality trait characterized by the search for experiences and feelings that are varied, novel, complex, and intense.