Examlex
Do college students have a choice in which classes they take to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision making. Incorporate marketing terms in your response.
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort due to holding contradictory beliefs or values, leading to an alteration in one of the conflicting elements to reduce the dissonance.
Minimize
To reduce something to the least possible amount or degree.
Dissonance
A state of conflict or inconsistency between a person's beliefs, attitudes, or actions, often leading to discomfort and change.
Cognitive Dissonance
A psychological phenomenon in which an individual experiences discomfort or distress from holding two or more contradictory beliefs, ideas, or values at the same time.
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