Which of the Following Marketing Mix Strategies Has Chobani Used

question 118

Multiple Choice

Which of the following marketing mix strategies has Chobani used to sell its yogurt?

• A) priced the Chobani yogurt line below Dannon's to increase market share
• B) sponsored U.S. Olympic and Paralympic teams
• C) offered sweeter products to increase sales over competitor Yoplait
• D) introduced a new line of flavored coffee creamers
• E) stopped airing television ads in order to promote an active lifestyle

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Definitions:

Word Root

The fundamental part of a word that contains its primary meaning, to which prefixes and suffixes can be attached to create new words.

Prefix

A letter or group of letters added to the beginning of a word to alter its meaning or create a new word.

Suffix

An affix that is added to the end of a word to alter its meaning or create a new word.

Combining Forms

In medical terminology, the word root with a combining form vowel (usually an “o”) that aids in making the word pronounceable, particularly when adding a suffix that begins with a consonant.