Customer Relationship Management Refers to the

question 187

Multiple Choice

Customer relationship management refers to the

• A) view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
• B) process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so buyers will choose them in the marketplace.
• C) idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals.
• D) links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.
• E) cluster of benefits that an organization promises customers to satisfy their needs.

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Definitions:

Semi-annually Return

The return on an investment calculated twice a year, showing the investment's performance over each six-month period.

Investment

The allocation of resources, such as capital, time, or effort, in hope of generating a gain or profit in the future.

Fat Tails

Refers to the occurrences of extreme movements in stock prices or higher than normal risks in investments, which lead to heavy tails in a probability distribution.

Kurtosis

Measure of the fatness of the tails of a probability distribution. Indicates probability of observing extreme high or low values.