Customer Experience Refers to

question 222

Multiple Choice

Customer experience refers to

• A) the practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time.
• B) the links an organization has to its customers for their mutual long-term benefits.
• C) the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• D) the internal response that customers have to all aspects of an organization and its offerings.
• E) the activities in which a firm participates to create a positive buying experience for customers.

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Definitions:

Race Dissonance

The phenomenon in which minority children indicate preferences for majority values or people.

Ethnic Preference

A predisposition or favoritism toward individuals of a particular ethnicity, often based on shared culture, language, or ancestral background.

Cultural Identity

An individual's sense of belonging to a particular culture or group, influencing their beliefs, values, and behaviors.

Race Identity

An individual's awareness and experience of being a member of a racial group and how it affects their life.