Which Person Is the Best Example of an Organizational Buyer

question 215

Multiple Choice

Which person is the best example of an organizational buyer?

• A) a college student buying paper towels in bulk for herself and her roommates
• B) a store owner buying hand-woven tablecloths to sell in her store
• C) a computer programmer buying the latest game for her Xbox
• D) a botanist buying a rare rose bush for her home garden
• E) a parent buying a softball glove for a daughter

---

Definitions:

Conform

The act of matching attitudes, beliefs, and behaviors to group norms or societal standards.

Asch's Studies

A series of experiments designed to demonstrate the power of conformity in groups, conducted by Solomon Asch.

Breaking Conformity

The act of challenging and going against established norms, traditions, or expectations in society.

Cognitive Dissonance

Cognitive dissonance is the mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.