All of These Are Questions Most Lenders and Prospective Investors

question 39

Multiple Choice

All of these are questions most lenders and prospective investors expect to be answered in a marketing or business plan except which?

• A) Is the business or marketing idea valid?
• B) Who is your competition and what are they doing?
• C) Are the financial projections realistic and healthy?
• D) Are the key management and technical personnel capable, and do they have a track record in the industry within which they must compete?
• E) Is there something unique or distinctive about the product or service that separates it from substitutes and competitors?