The Place/distribution Strategy Section in the Paradise Kitchens Marketing Plan

question 3

Multiple Choice

The place/distribution strategy section in the Paradise Kitchens marketing plan specified that Howlin' Coyote chili will initially be sold

• A) to restaurants specializing in American cuisine.
• B) through company-owned stores at outlet malls.
• C) exclusively to mass merchandisers such as Walmart and Target.
• D) through a food distributor, which in turn will sell directly to grocery stores.
• E) online to consumers to bypass "the middleman"; the product will be shipped using packed dry ice containers to keep it frozen during transportation.

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Definitions:

Unfavorable Balance

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