The Paradise Kitchens Chart in the Organization Section of Its

question 67

Multiple Choice

The Paradise Kitchens chart in the organization section of its marketing plan reflects the bare-bones organization structure of successful small businesses. The four key positions that report to the president and CEO are the director of operations, the director of sales, the director of finance and administration, and the

• A) chief marketing officer.
• B) director of advertising and promotions.
• C) director of research and development.
• D) director of human resources.
• E) senior distribution manager.

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Definitions:

Residual Income

The amount of income that an individual or company retains after accounting for all costs and expenses.

Producer Price Index

An economic indicator that measures the average changes in prices received by domestic producers for their output.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from revenues.