The SWOT Analysis Section of a Marketing Plan Identifies a Company's

question 47

Multiple Choice

The SWOT analysis section of a marketing plan identifies a company's

• A) new technological innovations.
• B) strengths, weaknesses, opportunities, and threats.
• C) marketing program.
• D) barriers to entry.
• E) sustainable competitive advantages.

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Definitions:

Profession

A paid occupation, especially one that involves prolonged training and a formal qualification.

Psychology

The scientific study of the mind and behavior, encompassing various aspects of conscious and unconscious experience.

Evolutionary Psychology

A theoretical approach in the social and natural sciences that examines psychological structure from a modern evolutionary perspective.

Adaptive Value

The degree to which a trait or behavior helps an organism survive and reproduce in its environment.