The Chances of Success for a New Product Are Significantly

question 78

Multiple Choice

The chances of success for a new product are significantly increased if

• A) the company sets goals that both flexible and adaptable.
• B) objectives are set for the product itself and target market segments are identified for it.
• C) at least 25 percent of the initial budget includes advertising and promotional expenditures.
• D) all initial production, distribution, and promotion are done in-house where management can exert the greatest quality control.
• E) the firm outsources those elements of production, distribution, or promotion in which it has the least expertise.

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Definitions:

Moving Parts

Components in a mechanism or system that are mobile and contribute to its operation or function.

Device Drivers

Software components that enable operating systems to communicate with and control hardware devices.

Plug-and-play Devices

Hardware or peripherals that can be used without manual installation of drivers or additional software.

Visual Impairment

A reduction in the ability to see to a degree that causes problems not fixable by usual means, such as glasses.