In the Financial Data and Projections Section of the Paradise

question 30

Multiple Choice

In the financial data and projections section of the Paradise Kitchens marketing plan, the company chose to use a bar chart to present its past revenues (from 2011 to 2019) in addition to a numerical table for projected sales revenues (from 2019 to 2024) . Paradise Kitchens used a bar chart because

• A) it made the lack of sales for the previous years look less dramatic.
• B) the numerical sales figures were too difficult to interpret.
• C) there was too much information to present in such a small physical space.
• D) it could gloss over inconsistencies and anomalies.
• E) it more clearly shows the company's recent growth.

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