The Implementation Plan

question 63

Multiple Choice

The implementation plan

• A) describes the formation of the marketing program.
• B) displays the projected financial results of the plan.
• C) shows how the company will turn plans into results.
• D) identifies how the firm will select its target markets and position its products.
• E) analyzes its marketing opportunities and threats.

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Definitions:

Residual Value

The projected valuation of an asset at the completion of its operational life.

Capital Lease

A lease agreement that has the characteristics of a purchase agreement, where the lessee assumes some risks and benefits of ownership.

Direct Lease

A rental agreement directly between the landlord and tenant, excluding any subleasing arrangements.