Analysis of Large-Scale Systems and Long-Term Processes Is Known As

question 8

Multiple Choice

Analysis of large-scale systems and long-term processes is known as:

• A) microsociology
• B) macrosociology
• C) biosociology
• D) psychosociology
• E) organic solidarity

Define and differentiate between customer value and customer service.

Identify the main environmental forces that influence marketing decisions.

Recognize the role of marketing programs in implementing the marketing mix strategy.

Understand the concept of market segments and the process of market segmentation.

---

Definitions:

Intrapreneur

An employee within a company who promotes innovative product development and marketing strategies, behaving like an entrepreneur while working within the organization's framework.

Demographic Trends

Patterns and changes in the demographic characteristics of populations over time, such as age, gender, income levels, and marital status, which can impact markets and policy decisions.

Information Technology

The employment of computers, storage systems, network components, and other tangible resources, along with various procedures, to generate, process, maintain, safeguard, and share any type of digital data.

Innovation

The act of introducing something new or improving an existing product, service, or process.