In the Balanced Scorecard, the Customer Perspective Addresses Which of the Following

question 86

Multiple Choice

In the balanced scorecard, the customer perspective addresses which of the following questions?

• A) "To achieve our mission, how will we sustain our ability to change and improve?"
• B) "To succeed financially, how should we appear to our shareholders?"
• C) "To satisfy our shareholders and customers, in what business process must we excel?"
• D) "To achieve our mission, how should we appear to our customers?"

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Definitions:

Credit Portion

Refers to the part of a financial transaction that is recorded as a credit in the accounting records, increasing liabilities or decreasing assets.

Revenue Recognition Principle

An accounting principle that dictates the conditions under which revenue is recognized and determines how revenue is accounted for.

Revenue Account

An account that tracks the income generated from a company's primary operations.

Matching Principle

An accounting concept that expenses should be recorded in the same period as the revenues they helped to generate.