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In the general model, a price variance is calculated as:
Customerization
The growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer.
Online Customer Experience
The total interactions and perceptions a customer has with a brand's online presence, including website navigation, online service, and digital communication.
Commercial Transactions
The act of buying, selling, or exchanging goods or services between businesses or entities.
Customization
The process of modifying products, services, or experiences to meet individual customer needs or preferences, often leading to increased satisfaction.
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