The Gallop Company Has an Asset Turnover of 3

question 87

Multiple Choice

The Gallop Company has an asset turnover of 3.0 times, using assets of $45,000. The company also has a return on investment (ROI) of 20%. What was Gallop's operating profit margin?

• A) 5.0%.
• B) 6.0%.
• C) 6.7%.
• D) 8.3%.

---

Definitions:

Behavioral Segmentation

The division of a market into groups based on consumer knowledge, attitudes, uses, or responses to a product.

Retail Store

A business establishment that sells goods to consumers, typically in small quantities for personal use.

Usage Rate

The quantity consumed or patronage (store visits) during a specific period. Frequency marketing focuses on usage rate.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or loyalty.