Examlex
Since by-products have minor sales value, alternative methods of accounting for them will not have a material effect on the financial statements.
Media Impressions
A measure of the number of times content is displayed or viewed, regardless of clicks or engagement, used in advertising and media planning.
PR Impact
The effect or influence that public relations activities have on public opinion, brand reputation, or an organization's objectives.
Pro Bono
Professional work undertaken voluntarily and without payment as a public service, especially in legal contexts.
Edward Bernays
Known as the father of public relations, he was an influential figure in the early 20th century who applied psychological principles to advertising and public relations.
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