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The Rapid Delivery Service is considering the expansion of its business into afternoon retail delivery service. This would require an additional $25,000 in labor costs per month. Company-owned vehicles now used to make morning deliveries to local manufacturers could be used in the afternoons to make retail deliveries. However, it is estimated that an additional $10,000 would be required per month for gas, oil, and maintenance. It is further estimated that the retail delivery use of the trucks would be allocated 45% of the existing $13,000 fixed vehicle costs. What is the differential delivery cost per month for expanding into the retail delivery market?
Relatively Inelastic
This term describes a situation where the demand for a good or service changes by a smaller percentage than the changes in price, indicating that consumers are less sensitive to price changes.
Total Revenue
The total income generated by a company from its business activities, calculated as the unit price multiplied by the number of units sold.
Kinked-demand Curve Model
An economic model that suggests prices in an oligopoly are stable because firms will match price decreases but not price increases by competitors.
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