Rudy Corporation Produces and Sells a Single Product Fixed Costs Are $355,000 Per Month

question 142

Essay

Rudy Corporation produces and sells a single product. Data concerning that product appear below:
$$\begin{array} { l r c } & \text { Per Unit } & \text { Percent of Sales } \\\text { Selling price } & \$ 150 & 100 \% \\\text { Variable costs } & 60 & 40 \% \\\text { Contribution margin } & \$ 90 & 60 \% \\\end{array}$$
Fixed costs are $355,000 per month. The company is currently selling 5,000 units per month.
Required:
The marketing manager believes that a $12,000 increase in the monthly advertising budget would result in a 160-unit increase in monthly sales. What should be the overall effect on the company's monthly operating profit of this change?

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Definitions:

Linear Demand

A demand relationship shown through a straight line on a graph, indicating a constant relationship between price and quantity demanded.

Demand Schedule

A table that shows the quantity of a good or service that consumers are willing to buy at each price point.

Total Revenue

The total amount of money generated by a business from the sale of its goods or services before any costs or expenses are subtracted.

Marginal Cost

The supplementary cost derived from creating an additional good or service unit.