Mountainburg Industries Has Developed Two New Products but Has Only

question 106

Multiple Choice

Mountainburg Industries has developed two new products but has only enough plant capacity to introduce one product during the current year. The following data will assist management in deciding which product should be selected. $\begin{array}{lrrrr}&\text { Product L } &\text { Product W}\\\text { Direct materials } & \$ 44 & \$ 36 \\\text { Machining labor (\$12hour) } &18 & 15 \\\text { Assembly labor (\$10/hour) } & 30 & 10 \\\text { Variable overhead (\$8/hour) } & 36 & 18 \\\text { Fixed overhead (4/hour) } & 18 & 9\\ \text { Total Manufacturing Cost } &\$ 146 &\$ 88 \\ \text { Estimated selling } \mathrm{p} & \$170 &\$100 \\\text { Actual research and development costs } & \$ 240,000 & \$ 175,000 \\ \text { Estimated advertising costs } & \$ 500,000 & \$ 350,000 \\\end{array}$ Mountainburg's fixed overhead includes rent and utilities, equipment depreciation, and supervisory salaries. Selling and administrative expenses are not allocated to individual products.
-
The advertising costs for the product selected by Mountainburg will be

• A) Prime costs.
• B) Conversion costs.
• C) Period costs.
• D) Opportunity costs.

---

Definitions:

Total Expense Line

Represents the aggregate of all expenses, both fixed and variable, incurred by a business during a specified accounting period.

Total Revenue Line

A financial metric showing the total income generated from ordinary activities before any expenses are subtracted.

CVP Graph

A visual representation used in Cost-Volume-Profit Analysis to show the relationship between total costs, total sales, and profit (or loss) at various sales volumes.

Unit Volume

The quantity of items or units produced or sold.