Sheets Brand Energy Strips Experimented with a Strategy in 2011

question 9

Multiple Choice

Sheets Brand Energy Strips experimented with a strategy in 2011. The firm made a deal with the Atlanta branch of Budget Rent a Car to wrap rental cars with an ad. The benefit to customers was that driving one of these mobile billboards saved a lot of money. A renter who would have paid $300 for a four-day rental only needed to pay $88 to rent a car featuring the wrap. Sheets benefitted because the cars spread their brand everywhere the renter travelled. Sheets used which of the following strategies?

• A) Market penetration
• B) Product development
• C) Related diversification
• D) Horizontal integration
• E) Vertical integration

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Definitions:

Vacation Pay

A benefit offered by employers that compensates employees while they are on leave from work for a vacation.

FICA Taxes

Taxes imposed by the Federal Insurance Contributions Act, which fund both Social Security and Medicare, requiring contributions from both employees and employers.

Federal Unemployment

The tax system in the United States that funds state workforce agencies and unemployment insurance.

Federal Income Taxes

Federal Income Taxes are taxes levied by the United States Internal Revenue Service (IRS) on the annual earnings of individuals, corporations, trusts, and other legal entities.