In a BCG Matrix, Units Categorized as Question Marks Are

question 55

Multiple Choice

In a BCG matrix, units categorized as question marks are:

• A) loss-making units with bleak prospects.
• B) high market share units within slow growing industries
• C) low market share units within slow growing industries.
• D) low market share units within fast growing industries.
• E) good candidates for divestment.

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Definitions:

Independent Variable

This refers to a variable in an experiment that is manipulated or changed by the researcher to observe its effects on the dependent variable.

Control Group

In experimental research, a group of subjects that does not receive the experimental treatment, used as a baseline to compare the effects of that treatment.

Participant-observation

A qualitative research method where the researcher immerses themselves in a group or community to observe and participate in their activities, gaining insights from the inside.

Reliability

The degree to which the results of a measurement or test are consistent and repeatable under similar conditions.