Sheets Brand Energy Strips Experimented with a Strategy in 2011

question 9

Multiple Choice

Sheets Brand Energy Strips experimented with a strategy in 2011. The firm made a deal with the Atlanta branch of Budget Rent a Car to wrap rental cars with an ad. The benefit to customers was that driving one of these mobile billboards saved a lot of money. A renter who would have paid $300 for a four-day rental only needed to pay $88 to rent a car featuring the wrap. Sheets benefitted because the cars spread their brand everywhere the renter travelled. Sheets used which of the following strategies?

• A) Market penetration
• B) Product development
• C) Related diversification
• D) Horizontal integration
• E) Vertical integration

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Definitions:

Positive Revenues

Positive revenues refer to the income generated from sales, services, or other business activities before any expenses are subtracted, indicating a gross inflow of economic benefits.

Resources Move

Resources Move describes the reallocation or mobility of resources (labor, capital, etc.) from one sector, location, or use to another.

Alternative Production Techniques

Different methods or processes used in the production of goods and services, often evaluated for their efficiency, cost-effectiveness, or environmental impact.

Economic Loss

Refers to the reduction in total revenue that is greater than the total cost of a business, leading to a negative profit scenario.