_____ Involves Trying to Gain Additional Share of a Firm's

question 24

Multiple Choice

_____ involves trying to gain additional share of a firm's existing markets using existing products.

• A) Spin-off
• B) Related diversification
• C) Product development
• D) Market penetration
• E) Market development

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Definitions:

Mini-Mart

A small retail outlet that typically sells a limited range of food and household products, often located in convenient locations for quick purchases.

Shopper Marketing

The use of displays, coupons, product samples, and other brand communications to influence shopping behavior in a store.

Product Samples

are small quantities of a product given away free of charge to consumers to try and encourage purchase.

Brand Communications

The means by which a brand conveys its values, attributes, and benefits to its target audience to build brand awareness and loyalty.