As Smoking Becomes Less and Less Attractive in Many Countries

question 30

Multiple Choice

As smoking becomes less and less attractive in many countries, lighter firm Zippo has faced a 50 percent decline in sales levels. They have begun to offer lanterns, hand warmers, outdoor tools, cooking accessories, fragrances, and watches in hopes of leveraging their "rugged, durable, made in America, iconic" image. Which of the following strategies are Zippo executives using?

• A) Forward vertical integration
• B) Market penetration
• C) Related diversification
• D) Market development
• E) Backward vertical integration

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Definitions:

Strategic Control

The process of monitoring and adjusting an organization's strategy to ensure desired outcomes are achieved.

Exportive IHRM

Relates to the practices and strategies employed by multinational corporations to transfer their home country's human resource management policies and practices to their operations in other countries.

HRM Systems

Human Resource Management Systems; technology-based solutions that assist in managing an organization's human resource functions, such as recruitment, payroll, performance management, and more.

Strategic International HRM

Human resources management issues, functions, policies, and practices that result from the strategic activities of multinational enterprises and that affect the international concerns and goals of those enterprises.