Marigold Manufacturers Inc

question 36

Multiple Choice

Marigold Manufacturers Inc. is a firm that produces and sells home appliances. Marigold Manufacturers Inc. acquires a women's apparel manufacturing firm and plans to manufacture and sell women's fashion apparel. This is an example of a(n) _____ strategy.

• A) forward vertical integration
• B) unrelated diversification
• C) market penetration
• D) decentralization
• E) backward vertical integration

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Definitions:

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The degree to which a concept, action, or thing is regarded as suitable or satisfactory by a group or society.

Specificity

The degree to which something is precise, detailed, or strictly defined.

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A measure of the consistency among different observers or raters in their assessments, important for ensuring the validity of research or evaluation results.

Ratings

Numerical or descriptive evaluations used to assess the performance, quality, or suitability of individuals, organizations, products, or services.