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N.S. Manufacturing Group is a leading manufacturer and exporter of women's fashion apparel based in China. The firm does not depend on imported textiles as its home country has an abundant supply of good quality textiles. According to Michael Porter's model, N.S. Manufacturing Group benefits from:
Semantic Differential
A scale used in surveys to measure the connotative meaning of objects, events, or concepts.
Graphic Rating
A method of assessment where individuals rate something along a graphical line or scale that represents a range of values.
Comparative Rating
A method for assessing or rating two or more items by comparing them directly to each other in terms of their relative performance or quality.
Behavioral Measure
Quantitative assessment of actions or reactions of subjects, often used in psychological and behavioral research.
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