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Kramer Inc

question 16

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Kramer Inc., an American snack food manufacturing corporation, exports a line of potato chips under the brand name, Chirp. The firm customizes the flavors of its potato chips according to the preferences of customers in each market. For example, in India, Chirp chips are available in pickle flavors with the tangy taste of red chili in order to cater to the needs of local residents of India. The managers at Kramer Inc. emphasize the need to adjust to local preferences within various countries, even though it increases costs. In this example, Kramer Inc. uses a _____ strategy.


Definitions:

Self-Effacing Bias

A tendency to downplay one's own successes or positive traits, often attributing them to external factors.

Different Interests

The phenomenon of individuals having varied preferences, passions, and hobbies that distinguish them from others.

Age

A measure of time that specifies how long a person or entity has existed from its beginning to any given point.

Attractiveness Levels

The perceived physical appeal of an individual, which can influence social interaction and mate selection.

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