Genentech's Early Development of Biotechnology Allowed It to Overcome Many

question 78

Multiple Choice

Genentech's early development of biotechnology allowed it to overcome many of the pharmaceutical industry's traditional entry barriers (such as financial capital and distribution networks) and become a profitable firm. This is an example of a _____ strategy.

• A) co-opetitive
• B) foothold
• C) bricolage
• D) fighting brand
• E) first mover

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Definitions:

Net Operating Income

A measure of a company's profitability from its core business operations, excluding expenses and revenues from investments and financing.

Variable Costs

Costs that vary directly with the level of production or output, such as materials and labor.

Productive Capacity

The maximum output a system can produce in a specific period under normal working conditions.

Milling Machine

A machine tool used to machine solid materials by removing material in the form of chips using a rotating cutting tool.