When Pursuing a Blue Ocean Strategy, Executives Try to Create

question 44

Multiple Choice

When pursuing a blue ocean strategy, executives try to create and exploit untapped markets rather than competing directly with rivals. Which of the following are examples of blue ocean strategies?

• A) Nintendo's Wii
• B) Henry Ford's Model T
• C) Callaway's Big Bertha club
• D) Yellow Tail Wines
• E) All of the above

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Definitions:

Operant Chamber

An apparatus that creates an enclosed environment, used for the study of operant behavior within it.

Matching Law

A principle of behavioral psychology that states an individual will choose to engage in behaviors proportional to the rewards offered for those behaviors.

FR 10 Schedule

A fixed-ratio schedule of reinforcement where a response is rewarded only after it has been performed a specified number of times, in this case, ten times.

FR 40 Schedule

A type of fixed-ratio schedule in operant conditioning where a response is reinforced only after a specific number of responses have been made, in this case, every 40th response.