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_____ Is One of the Three Factors That Determines the Likelihood

question 36

Multiple Choice

_____ is one of the three factors that determines the likelihood of a firm responding to a competitive move.


Definitions:

Market

A group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas.

Total-Market Approach

A marketing strategy that targets the entire market by considering the diverse preferences and needs of potential customers.

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