Executives Who Are Deciding Whether to Pursue a Disruptive Innovation

question 56

True/False

Executives who are deciding whether to pursue a disruptive innovation must first make sure that their firm can sustain itself during an initial period of slow growth.

---

Definitions:

Personal Change

The process of evolving or transforming one's behavior, attitudes, or beliefs over time, often due to self-reflection or external influences.

Self-esteem

An individual's overall subjective evaluation of their own worth.

Expected Personal Loss

The anticipation of losing something of personal value, which could be a loved one, personal health, job, or financial security, often leading to emotional distress.

Element of Shock

A sudden and unforeseen event that significantly alters perceptions or circumstances.