When Threatened with Cheaper Microprocessors from Firms Like AMD, Intel

question 68

Multiple Choice

When threatened with cheaper microprocessors from firms like AMD, Intel launched Celeron for retaining the lower-end of the chip market without devaluing its existing brand, Intel. Celeron is an example of a _____ brand.

• A) mass
• B) value
• C) fighting
• D) defender
• E) niche

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Definitions:

Uncontrollable

Describing events or processes that cannot be managed, directed, or restrained.

Human-Made

Refers to objects, environments, or processes that are created or significantly altered by humans, as opposed to occurring naturally in the environment.

Familiar

Well known from long or close association, giving a sense of comfort or recognition.

Systematic Desensitization

A therapeutic technique used to treat phobias and anxiety disorders by gradually exposing the patient to the feared object or situation in a controlled manner.