A Company Regularly Launches Products with Features That Are Different

question 8

Multiple Choice

A company regularly launches products with features that are different from what are offered in the market. It has now launched a new electronic device which can be fitted to vehicles. It can be programmed to automatically dial the police emergency number, provide them with the required location details, and guide them to the location in the case of an emergency. This is an example of a(n) _____ strategy.

• A) focused cost leadership
• B) cost leadership
• C) pull
• D) adaptive
• E) differentiation

---

Definitions:

Emotional Arousal

The condition of feeling stirred up emotionally, which can involve physiological changes like increased heart rate.

Internalization of Standards

This refers to the process through which individuals adopt and integrate the values, norms, and behaviors considered appropriate in their society or culture into their personal value system.

Rules of Behavior

Guidelines or principles designed to govern conduct or actions within a specific context or society, often outlining acceptable and unacceptable behaviors.

Authority

The power or right to direct or control someone or something.