Which of the Following Statements Holds True for Companies Following

question 13

Multiple Choice

Which of the following statements holds true for companies following the differentiation strategy?

• A) They offer generic and standardized products.
• B) They do not invest in the field of market research.
• C) They spend little on research and development.
• D) Advertising in general and brand building in particular are very important to them.
• E) They compete with their rivals on the basis of price.

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Definitions:

Entrepreneurs

Individuals who initiate, manage, and take the risk of starting and running a new business.

70 Hours

Without context, it's unclear; could refer to a specific workweek duration in certain industries or regulations limiting working hours.

Business Idea

A concept that can be used for financial gain, typically centered around a product or service that can be offered to the market.