A Company Provides Baby Sitting Services to Single Working Mothers

question 12

Multiple Choice

A company provides baby sitting services to single working mothers. This is the example of a(n) :

• A) adaptive strategy.
• B) pull strategy.
• C) cost leadership strategy.
• D) focused differentiation strategy.
• E) focused cost leadership strategy.

---

Definitions:

Penetration Demand

A market strategy focused on increasing market share for an existing product through penetration pricing, advertisement, and sales promotion.

Demand Curve

A graph that relates the quantity sold and price, showing the maximum number of units that will be sold at a given price.

Pricing Approach

Strategies employed by businesses to set the price of their products or services, taking into account costs, demand, and competition.

Prestige Pricing

A pricing strategy where prices are set higher than average to create an image of exclusivity and high quality, appealing to status-conscious consumers.