Textbook Publishers Can Charge High Prices Because Students Enrolled in a Class

question 36

Multiple Choice

Textbook publishers can charge high prices because students enrolled in a class must purchase the specific book that the professor has selected. Used copies are sometimes a lower-cost option, but textbook publishers have cleverly worked to undermine the used textbook market by releasing new editions after very short periods of time. According to Porter what "force" do college students represent?

• A) Buyers
• B) Suppliers
• C) Substitutes
• D) New Entrants
• E) Rivals

---

Definitions:

Full Warranty

is a comprehensive guarantee that a manufacturer or seller makes, promising to repair, replace, or refund a product if it fails within a specified period.

Implied Warranty

A guarantee that is not written or spoken but is understood and legally binding, ensuring goods or services meet certain standards of quality and reliability.

Implied Warranty

A legal presumption that a product will fulfill the basic functions for which it was sold, without being explicitly stated by the seller.

Merchantability

Concerns the basic standard of quality and functionality that goods sold must meet, implying they are fit for the general purpose for which they are sold.