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What are the benefits and risks associated with celebrity for the CEO?
Regional Level
Refers to the geographical tier that encompasses localities within a larger national or international context, focusing on specific area-based initiatives or characteristics.
Smaller Firms
Refers to businesses that are relatively small in size, often characterized by fewer employees, lower annual revenues, and limited market share compared to larger corporations.
Research and Development (R&D)
is a business or government activity that focuses on the pursuit of innovation through scientific research and product development.
Multinationals
Companies that operate in multiple countries, adapting their strategies to different legal and cultural environments.
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