A Company That Manufactures Soaps Could Not Sell Its Products

question 37

Multiple Choice

A company that manufactures soaps could not sell its products despite spending a good amount on advertisements. Therefore, management decided to use the concept of direct marketing. They thought of appointing a large number of salespersons who would do door-to-door selling of the product. This is an example of a strategic:

• A) ploy.
• B) plan.
• C) position.
• D) pattern.
• E) perspective.

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Definitions:

Animals

Multicellular, eukaryotic organisms in the kingdom Animalia that are capable of movement and respond to their environment; they consume organic material, breathe oxygen, and can reproduce.

Secondary Reinforcers

Stimuli that acquire their reinforcing properties through association with primary reinforcers, often linked to satisfying basic needs.

Negative Reinforcers

An aversive stimulus whose removal following a behavior increases the likelihood of that behavior being repeated.

Conditioned Stimulus

An initially neutral signal that, once it has been linked with an unconditioned stimulus, ultimately leads to eliciting a conditioned reaction.