Roomz, a Mid-Range Hotel, Used to Provide Only Food and Accommodation

question 12

Multiple Choice

Roomz, a mid-range hotel, used to provide only food and accommodation facilities. It soon realized that most of its customers are foreign tourists who constantly ask for directions and advice on places to visit. The hotel then decided to start a travel desk which would help tourists select and visit places of historical and cultural significance. This is an example of a(n) _____ strategy.

• A) marked
• B) pre-termed
• C) intended
• D) realized
• E) emergent

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Definitions:

Esteem Needs

Needs that enable people to fulfill inner desires.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow that categorizes human needs into a five-level hierarchy, from basic physiological needs to self-actualization.

Positive Word

A favorable or affirmative expression or term, often used in contexts where approval or support is communicated.

Satisfied Customers

Individuals who have experienced a product or service that met or exceeded their expectations, which often leads to repeat business and positive word-of-mouth.