_____ Involves an Organization Granting the Right to Use Its

question 53

Multiple Choice

_____ involves an organization granting the right to use its brand name, products, and processes to other organizations in exchange for an upfront payment and a percentage of revenues generated by the other organizations.

• A) Differentiation
• B) Positioning
• C) Brand essence
• D) Franchising
• E) Comparative scaling

---

Definitions:

Duration

The length of time that something lasts or continues.

Frequency

The rate at which something occurs or is repeated over a particular period of time or in a given sample.

Isometric

Exercise in which muscle tension occurs without a significant change in muscle length.

Muscular Strength

The capacity of a muscle or muscle group to exert force against resistance.