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A Company That Manufactures Soaps Could Not Sell Its Products

question 37

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A company that manufactures soaps could not sell its products despite spending a good amount on advertisements. Therefore, management decided to use the concept of direct marketing. They thought of appointing a large number of salespersons who would do door-to-door selling of the product. This is an example of a strategic:

Recognize the importance and functions of culture in human societies.
Identify the role of symbols in culture and the process of abstraction in creating concepts.
Comprehend the impact of culture on individual perception and group behavior.
Appreciate the importance of norms, values, beliefs, and cultural elements in shaping human reality.

Definitions:

Quality of Reinforcement

Refers to how effective a reward or punishment is in strengthening or weakening a behavior.

Performance

The manner in which something or someone functions, operates, or behaves.

Extinction

In psychology, extinction refers to the gradual weakening and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Vicarious Learning

A process of learning through observing the actions and consequences of others, without direct personal experience.

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