A Coffee Chain Was Losing Its Customers to Its Competitors

question 23

Multiple Choice

A coffee chain was losing its customers to its competitors and wanted to increase its sales. Therefore, it started offering complimentary pastries with every cup of coffee to outwit its competitors. Soon, the company registered an increase in its sales. This is an example of a strategic:

• A) ploy.
• B) plan.
• C) position.
• D) pattern.
• E) perspective.

Evaluate business decisions on expanding product lines in light of economies and diseconomies of scope.

Understand the concept of long-run marginal cost and its implications on business expansion decisions.

Analyze the effects of swing shifts on short-run marginal cost and pricing strategies.

Comprehend the process of yield rate improvement and its impact on cost schedules in production.

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Definitions:

General Expenses

The overhead costs not directly tied to the production of goods or services, including rent, utilities, and office supplies.

Inventory

The total quantity of goods and materials a business holds for the purpose of resale or production, tracked for management and operational efficiency.

Cash Conversion Cycle

A measurement gauging how long a company needs to turn its investments in inventory and other assets into cash flows through sales.

DOI

An acronym for Digital Object Identifier, a unique alphanumeric string used to identify content and provide a permanent link to its location on the Internet.