A Clothing Line Company Has a Number of Outlets Which

question 74

Multiple Choice

A clothing line company has a number of outlets which are owned and managed by private individuals. These outlets are allowed to use the brand name and products of the clothing line after paying a fee to the clothing line company. They also pay a part of their revenue to the clothing line. This is an example of:

• A) franchising
• B) exporting
• C) differentiation
• D) retail expansion
• E) brand dilution