The Process of Comparing Outcomes with Those of an Acknowledged

question 68

Multiple Choice

The process of comparing outcomes with those of an acknowledged superior performer is called what?

• A) core measurements
• B) benchmarking
• C) a quality improvement model
• D) none of the above

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Definitions:

Customerization

The growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer.

Online Customer Experience

The total interactions and perceptions a customer has with a brand's online presence, including website navigation, online service, and digital communication.

Commercial Transactions

The act of buying, selling, or exchanging goods or services between businesses or entities.

Customization

The process of modifying products, services, or experiences to meet individual customer needs or preferences, often leading to increased satisfaction.