Examlex
Third-party payers are organizations or entities that are willing to pay for health care services rendered the patient by the health care provider.
Media Gatekeepers
Individuals or entities, such as editors or producers, who control the flow of information and decide which stories are published or broadcasted.
Paid Media
A form of marketing that involves paying for space to promote a product, service, or cause, such as advertising in newspapers, online, or on television.
Synonymous Terms
Refers to words or phrases that share the same, or very similar, meanings in certain contexts.
Influencing Media
The act of affecting or shaping the content, perspective, or direction of media output through various forms of advocacy, communication, or strategic interaction.
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